Content Guidelines

Last Updated on Jan. 1, 2021


General Guidelines

People come to Ourblex to connect with great local businesses. We know that people will not always agree, but we expect everyone on the site to treat one another and the platform with honesty and respect. We have put together general guidelines to help set the tone for discourse on the site. Please also read the additional guidelines below for specific types of content that you might contribute to the site.

  • Relevance: Please make sure your contributions are appropriate to the forum. For example, reviews are not the place for rants about political ideologies, a business’s employment practices, extraordinary circumstances, or other matters that do not address the core of the consumer experience.

  • Inappropriate content: Colorful language and imagery are fine, but there is no place for threats, harassment, lewdness, hate speech, or other displays of bigotry.

  • Conflicts of interest: Your contributions to Ourblex should be unbiased and objective. For example, you should not write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Businesses should never ask customers to write reviews.

  • Privacy: Do not publicize people’s private information. For instance, please do not post close-up photos or videos of other patrons without their permission, and do not post other people’s full names unless you are referring to someone who is commonly referred to by their full name.

  • Promotional content: Do not post promotional material unless it is in connection with an Ourblex advertising product and through a Business Account. Let’s keep the site useful for consumers and not overrun with commercial noise from every user.

  • Intellectual property: Do not swipe content from other sites, users, or businesses. Write your own copy and share your own photos and videos.

Additional Guidelines

Review Guidelines

The best reviews are personal, passionate, and reflect your consumer experience. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers:

  • Personal experience: We want to hear about your firsthand experience, not what you heard from your partner or co-worker, or what you saw in the news. Tell your own story without resorting to broad generalizations and conclusory allegations.

  • Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but do not misrepresent your experience. We do not take sides when it comes to factual disputes, so we expect you to stand behind your review.

  • Demanding payment: Writing a review should be informative and meant to help the broader Ourblex community. You should not threaten to post or offer to remove a negative review to extract payment from a business.

  • Review updates: Review updates should reflect a new experience or interaction with the business. Do not post the same old story you have previously posted. If you’d like to add new insight to an old experience, you can edit your review within 30 days of posting it.

Photo and Video Guidelines

Photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.). If you are a business, show us what you offer and what makes your business unique. Here are some additional things to keep in mind:

  • Relevant: We may remove a photo or video that showcases a uniquely personal experience that isn’t relevant to other people (e.g., a receipt or email exchange with a business) from the photo gallery for the business, but it may appear alongside your review if you write one about the business.

  • Appropriate: We do not want imagery of violence, drug use, nudity, near nudity, or suggestive acts—even if those images are an accurate representation of the business’s services or products.

  • Friendly: Do not use your photos or videos to attack or disparage others. A picture is worth 1,000 words, so it is best to pick those words carefully and make your point in a review.

Do not Ask for Reviews

The businesses that do best on Ourblex are the ones that provide a great customer experience to everyone who walks in the door without any expectation or encouragement that they write a review.

Here are some tips to avoid hurting your Ourblex  rating:

  • Do not ask customers, mailing list subscribers, friends, family, or anyone else to review your business.

  • Do not ask your staff to compete to collect reviews.

  • Do not run surveys that ask for reviews from customers reporting positive experiences.

  • Do not ever offer freebies, discounts, or payment in exchange for reviews. It will turn off savvy consumers, and may also be illegal. Ourblex has a program to let people know about businesses that engage in this sort of activity. For the same reason, you also should not offer incentives for users to remove reviews.

Your best bet to get high quality and unbiased reviews about your business are to provide a memorable and amazing customer experience — not by asking your customers to post on Ourblex.